May 4, 2017
In Blog
The Role of Packaging in Buying Decisions
Packaging plays a major role in the buying decisions of consumers, especially when the purchase decision is made in a retail environment where competing products are available side by side. The influence of packaging in the consumer decision making process can be divided into two stages… at the moment of purchase selection and post-sale consumption. Each stage can be broken down into the components that can be controlled in the planning and production process. Purchase Selection...
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